Work / Case study
Oaken NH Property Management
A landscape and property care business in the Mount Washington Valley. One page, made to earn a homeowner’s trust in the time it takes to read a headline.
- Trade
- Landscape and property care
- Area
- Mount Washington Valley, New Hampshire
- Scope
- Design, build and hosting
- Live at
- oaken.mtwashingtonweb.com
The brief
The owner sent what most trades have on hand: a list of services, the towns he covers, a phone number and an email address. There were no photos yet.
The site had to say what Oaken does, where, and how to get a quote, and it had to look like a business worth calling. It also had to be honest: no stock photos, no borrowed reviews, and nothing about the business that the owner didn’t tell us.
An earlier draft, and the final
An earlier draft did the job, and looked like a thousand other sites: bright green, rounded buttons, a centered headline. The final version is quieter. It reads more like a printed page than an app.
What was decided, and why
Type that reads like print
Headings and reading text are set in Newsreader, a serif drawn for reading on screens. Labels and buttons are in Hanken Grotesk. Both are served from the site itself, not from a font service.
One green, used sparingly
The earlier draft’s bright green became a deep forest green. It appears only where it earns its place: links, the outline around whatever you’ve tabbed to, and the season you’re in.
A drawing, until there are photos
No stock photography. Until the owner’s own job photos arrive, an original line drawing of an oak twig through the four seasons stands in their place. The first photo he adds takes over the top of the page.
His services, in plain order
Eight services in two groups, landscape maintenance and property management, each with one plain sentence. Nothing was added that he doesn’t offer.
Made for a phone in a driveway
Calling is one tap, from the top of the page or from the contact section. The quote form asks three things: a name, a way to reply, and what the property needs.
A portal, so he can run it himself
Hours, services, towns and photos can be changed from his phone, with a preview before anything is sent. Quote requests and a one-page monthly report are in the same place.
Quick, private and dark when your phone is
Pages are built ahead of time, so they arrive ready to read. No cookies, no trackers and no third-party scripts. Light or dark follows the visitor’s own setting.
How it measures
Google’s PageSpeed Insights grades a page out of 100 on four counts. These are the Oaken site’s scores on the phone test of November 13, 2026.
- Performance
- 99 out of 100
- Accessibility
- 100 out of 100
- Best practices
- 100 out of 100
- SEO
- 100 out of 100
Your site would start from the same foundation.